xalution is internationally among the leading Microsoft Partners in the “Business Applications” segment and is already represented in the Czech Republic, Slovakia and Switzerland. Now, the company has added a new location in Wrocław. Through Poland’s leading trade media, we informed the country’s B2B audience about this expansion.
I have been working with the xalution group since 2019. Together, we have built a strong brand that is well-known in the Microsoft Dynamics environment. I’m proud to have contributed to this success – and to see that it continues to be reflected in steady growth.
This year, another branch was opened in the Polish city of Wrocław. To inform business decision-makers and media representatives in Poland about this new offering, I prepared a press release together with the new Polish Managing Director. The release was then translated into the respective national languages and distributed to the other xalution locations in Germany, the Czech Republic and Switzerland.
For the dissemination of the Polish press release, a dedicated media list had to be built first, including the relevant trade publications and their responsible editors. The effort paid off: all major titles covered the opening of the new office.
Selected media coverage:
ERP View: Grupa xalution otwiera oddział w Polsce
CRN Polska: Grupa xalution – partner Microsoftu – otwiera oddział w Polsce