Press Review: Publications in the German Trade Media
Press Relations Becoming Increasingly Important for Visibility in AI Answer Engines
AI Answer Engines such as ChatGPT, Google AI Overviews, Perplexity and Bing AI increasingly favor content published by professional media outlets over classic SEO-driven website texts. Companies that invest in strategic press relations therefore appear more frequently in AI-generated answers — and gain visibility where it matters.
Continue reading “Press Relations Becoming Increasingly Important for Visibility in AI Answer Engines”xalution: Press Relations in Poland
xalution is internationally among the leading Microsoft Partners in the “Business Applications” segment and is already represented in the Czech Republic, Slovakia and Switzerland. Now, the company has added a new location in Wrocław. Through Poland’s leading trade media, we informed the country’s B2B audience about this expansion.
Continue reading “xalution: Press Relations in Poland”BURGER Engineering: PR support for a rebranding
What could be better suited to announce a rebranding than a trade fair appearance? Systemtechnik LEBER – now BURGER Engineering – seized this opportunity and held targeted discussions with trade journalists at embedded world 2025. I organized and coordinated the entire press activity.
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Digital Industries World (DIW) is one of the leading networking platforms for digital transformation. Exchange between members and the business community is essential – which makes precise and effective communication measures all the more important.
Continue reading “PR support for Digital Industries World e.V.”Animations and presentations with Canva
I can use Canva – and that is extremely practical for many of my customers. I use this online tool for graphic design to create professional presentations, flyers or animated clips for various social media channels. Easy on the budget!
Continue reading “Animations and presentations with Canva”Jubilee presentation on the MS Brombachsee
There was a special reason to celebrate in June: 111 years of Heumann Pharma – a number that deserved creative highlights. Fortunately, the Heumann event team was on hand as a reliable sparring partner to help me plan the presentation!
Continue reading “Jubilee presentation on the MS Brombachsee” Keter Group: Press at the trade fair
Keter is one of the biggest manufacturers of lifestyle products and garden furniture made from sustainable plastic. The company regularly presents its portfolio at major trade fairs – I take care of the press relations.
Continue reading “Keter Group: Press at the trade fair”PR measures for the BERG and Heiserv merger
There are moments when you know: now is the time to communicate! The merger of two companies is certainly such a moment. I am delighted that I was able to accompany two Nuremberg personnel service providers on this journey!
Continue reading “PR measures for the BERG and Heiserv merger”Green Tech: video editing and moderating
Film beats text? Sometimes it does. At least when it comes to technologies or user stories that require explanation. LIVARSA AG has recognized this and relies specifically on explanatory films and user stories in clip format. It’s fun and it works!
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