FREELANCE PR CONSULTANT IN GERMANY – FOR BRANDS THAT THINK INTERNATIONAL
Time to leave your footprint
THE NEWS
Press Review: Publications in the German Trade Media
Whether lifestyle products, software solutions or systems engineering – over the past weeks and months my client projects have covered a remarkably broad spectrum. Here is a quick overview!
Press Relations Becoming Increasingly Important for Visibility in AI Answer Engines
AI Answer Engines such as ChatGPT, Google AI Overviews, Perplexity and Bing AI increasingly favor content published by professional media outlets over classic SEO-driven website texts. Companies that invest in strategic press relations therefore appear more frequently in AI-generated answers — and gain visibility where it matters.
xalution: Press Relations in Poland
xalution is internationally among the leading Microsoft Partners in the “Business Applications” segment and is already represented in the Czech Republic, Slovakia and Switzerland. Now, the company has added a new location in Wrocław. Through Poland’s leading trade media, we informed the country’s B2B audience about this expansion.
“Cathrin is creative, spontaneous, reliable, likeable and also persistent. In addition to her experience in professional press relations, these are the aspects that I value most about working with her!”
“The Keter advertorial has made it into Google Discovery and after one week we have over 43,000 page impressions. So far, this is the best result we have ever achieved with an advertorial, our best case ever. It will be hard to top that.”
“Cathrin is a real ace up the sleeve – beyond classic PR work and press support at trade fairs & events, she has a keen sense for relevant trends and topics. All of this with great professionalism and a consistently positive ‘let’s-do-it’ attitude.”
“Refreshingly different – we had a lot of fun working with Mrs. Ferus! She quickly knew what we needed and hit our style exactly”
“With her professional approach, versatility, and deep marketing expertise, Cathrin has built our LIVARSA brand step by step and continues to shape it to this day. Her consistent press work and the publication of successful user stories play a key role in attracting new customers.”
“Thanks to Mrs. Ferus, our visibility and perception as a high-performance partner for software consulting in the international environment has increased significantly and we benefit from this when initiating new business. Thank you for your reliable and professional advice and support to date and in the future!”