What could be better suited to announce a rebranding than a trade fair appearance? Systemtechnik LEBER – now BURGER Engineering – seized this opportunity and held targeted discussions with trade journalists at embedded world 2025. I organized and coordinated the entire press activity.
We welcomed both familiar and new faces to the booth, including journalists from Elektronik Praxis, Markt & Technik, Computer & Automation, and LP.PRO / Photonik. They learned about our now even closer integration within the BURGER Group – and received brand-new editorial topics to take home, presented as abstracts for future reporting.
It was already the fifth time we used this leading trade show as a PR platform for direct exchange with the technical press. Once again, the feedback was overwhelmingly positive. Following the press meetings, we discussed several article ideas and potential collaborations, which will now take shape over the course of the year – and hopefully result in new publications.
We are already looking forward to seeing everyone again at embedded world 2026!
Takeaway:
If you’re already investing in a trade fair appearance, use it as an opportunity to strengthen relationships with key trade journalists – most of them will be on site anyway!
Selected media coverage: